You have probably heard these last months about professional sports clubs (like soccer, NBA, NFL, etc.) that have invested in esports structures or pro gamers.This is not a coincidence because this new economic sector is in full expansion and becomes over time a real support of communication. To reach a new audience, to sell new products, to engage with a young and loyal community.

The esports industry does not exactly compete with major traditional sports in terms of income, but the electronic sports market is indeed in the growth phase. Global esports revenues will grow to $1.1 billion in 2020 (source Newzoo), and new investors are coming every day. VR, PC gaming, console gaming, mobile gaming and "gaming video" are thriving markets positively impacting the world of esports.

It's time to hook to the modernity and esports train. Brands close to a young target (15-30 yo) must now ask themselves the right questions about their business strategy. The opportunities offered by esports are numerous (LAN, streaming, conferences, teambuilding, social networks, competitions, contests ...). Whever you're an endemic or non-endemic brand, it's time to find your best partners !

In your communication strategy you can use esports as an excellent lever to differentiate yourself from your competitors. By investing in esports, always be closer to your target and develop your community on a privileged and trusting relationship. New experiences are waiting for you. For the pleasure of your future customers and for the success of your business.